t: +356.2165.4567 | e: info@prturner.com.mt

  • Why Malta?

    Malta has been placed amongst the top knowledge economies in the world, offering one of the most progressive environments for remote gaming, IT and e-Business activities!
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    PARKER RANDALL INTERNATIONAL
    AT A GLANCE

    Parker Randall Turner is a proud member of Parker Randall International, which is globally represented in 50 countries worldwide, with more than 100 offices and 2000 partners and staff members. 

    Parker Randall International is the alternative to the big 4 Audit and Accountancy firms. Globally specialised in Audit, Tax and Advisory services.

    Find out more...

  • Yacht & Shipping Services.

    All types of vessels can be registered under the Maltese Flag whilst benefiting from attractive fiscal inscentives.

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    PARKER RANDALL INTERNATIONAL
    AT A GLANCE

    Parker Randall Turner is a proud member of Parker Randall International, which is globally represented in 50 countries worldwide, with more than 100 offices and 2000 partners and staff members.

    Parker Randall International is the alternative to the big 4 Audit and Accountancy firms. Globally specialised in Audit, Tax and Advisory services.

    Find out more...

  • Trust & Fiduciary.

    Preservation of wealth, protection of family members, anonymity and confidentiality are all benefits of having a trust structure.

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    PARKER RANDALL INTERNATIONAL
    AT A GLANCE

    Parker Randall Turner is a proud member of Parker Randall International, which is globally represented in 50 countries worldwide, with more than 100 offices and 2000 partners and staff members.

    Parker Randall International is the alternative to the big 4 Audit and Accountancy firms. Globally specialised in Audit, Tax and Advisory services.

    Find out more...

  • Residency.

    Malta is becoming a very popular destination due to our stable economy, all year round good weather, general safety and feel-good factor!

    Find out more...
     

    PARKER RANDALL INTERNATIONAL
    AT A GLANCE

    Parker Randall Turner is a proud member of Parker Randall International, which is globally represented in 50 countries worldwide, with more than 100 offices and 2000 partners and staff members.

    Parker Randall International is the alternative to the big 4 Audit and Accountancy firms. Globally specialised in Audit, Tax and Advisory services.

    Find out more...

  • Company Formations.

    Setting up a company in Malta provides numerous benefits for foreign clients, mainly through the Maltese beneficial tax legislation. Our corporate services are delivered through the highest standards of quality.
    Find out more...

    PARKER RANDALL INTERNATIONAL
    AT A GLANCE

    Parker Randall Turner is a proud member of Parker Randall International, which is globally represented in 50 countries worldwide, with more than 100 offices and 2000 partners and staff members.

    Parker Randall International is the alternative to the big 4 Audit and Accountancy firms. Globally specialised in Audit, Tax and Advisory services.

    Find out more...

  • TAXATION.

    We provide guidance to the taxpayer throughout his business activities both locally and internationally. 

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    PARKER RANDALL INTERNATIONAL
    AT A GLANCE

    Parker Randall Turner is a proud member of Parker Randall International, which is globally represented in 50 countries worldwide, with more than 100 offices and 2000 partners and staff members.

    Parker Randall International is the alternative to the big 4 Audit and Accountancy firms. Globally specialised in Audit, Tax and Advisory services.

    Find out more...

Development of Marketing Plans

Clients normally require these services when they would like to launch or market a product. Primarily, the goals of the client are identified, analysed and documented in order to lay down the scope of the marketing plan and the related research.

Further to this a study of the current environment in which the product will be launched or marketed is carried out. The latter will include a study of the client’s potential clients, competitors and the market at large. Furthermore a study is also carried out on the product itself, how this will be positioned in the target market and evaluated toward the needs of the client.

According to the outcome of the research, marketing strategies will be adopted and will be analysed. These are evaluated in conjunction with the marketing mix of the client.

In order to assist the client in visualising realistically the efforts that will need to be engaged, a tactical plan is also drawn up within this section of the marketing plan. This lays down all the vehicles and efforts that need to be utilised in all the elements of the marketing mix. These elements would be integrated together and aimed at reaching the goals the client would have in mind.

In the same marketing plan we also document the tools that will subsequently be used in order to follow up and monitor the outcome of the plan together with the frequency of such testing.

During the research and development process of the marketing plan, the actions are tested for feasibility within the consultancy department of the firm. Therefore our clients have the assurance that their marketing budget will be used cost effectively and according to the specific needs of the client.